Effective Date: May 20, 2025

W Plumbing ("we," "our," or "us") is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with us, including through our website, services, and communications. We adhere to the principles of the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy legislation in Ontario, Canada.

1. What is Personal Information?

Personal information means information about an identifiable individual. This includes information that can be used on its own or with other information to identify, contact, or locate a single person, such as name, address, email address, phone number, and billing information.

2. Collection of Your Personal Information

We collect personal information in several ways, including:

• Directly from you: When you contact us to request a service, inquire about our offerings, book an appointment, make a payment, or sign up for our newsletter. This may include your name, address, phone number, email address, and details about your plumbing needs.

• From our website: When you visit our website, we may collect information through cookies and similar technologies (as described in our Cookie Policy), such as your IP address, browser type, operating system, referring URLs, and website activity. This information helps us improve our website and services.

• From third parties: In some cases, we may receive personal information from third parties, such as lead generation services or partners, with your consent or as permitted by law.

3. Purposes for Collecting and Using Your Personal Information

We collect and use your personal information for the following purposes:

• To provide plumbing services: To schedule appointments, perform plumbing, gas, or septic services, and communicate with you about your service requests.

• To manage our relationship with you: To respond to your inquiries, provide customer support, process payments, and manage your account.

• For billing and financial purposes: To issue invoices, process payments, and comply with tax and accounting requirements.

• For marketing and communication: To send you updates, promotional offers, or newsletters that may be of interest to you, with your consent. You can opt out of these communications at any time.

• To improve our services: To understand your needs, gather feedback, and analyze trends to enhance the quality and range of our offerings.

• For security and fraud prevention: To protect our business, our customers, and our website from fraudulent or malicious activities.

• To comply with legal and regulatory obligations: To meet requirements imposed by laws, regulations, or court orders.

4. Disclosure of Your Personal Information

We will not disclose your personal information to third parties without your consent, except in the following circumstances:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business and providing services to you (e.g., payment processors, IT support, marketing agencies). These service providers are contractually obligated to protect your information and use it only for the purposes for which it was provided.

• Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal process, such as a court order or subpoena.

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will ensure appropriate safeguards are in place to protect your information.

• With Your Consent: We may disclose your information to other third parties with your explicit consent.

5. Consent

By providing us with your personal information, you consent to our collection, use, and disclosure of that information as described in this Privacy Policy. You have the right to withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing your consent may affect our ability to provide you with certain services.

6. Retention of Your Personal Information

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. When your personal information is no longer needed, we will securely destroy or de-identify it.

7. Security of Your Personal Information

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. This includes using secure servers, encryption, and restricting access to personal information to authorized personnel only.

8. Accessing and Correcting Your Personal Information

You have the right to request access to the personal information we hold about you and to request corrections to any inaccuracies. To do so, please contact us in writing using the contact information provided below. We will respond to your request within the timeframes required by applicable privacy legislation.

9. Links to Other Websites

Our website may contain links to other websites that are not operated by us. We are not responsible for the content or privacy practices of these third-party websites. We encourage you to review the privacy policies of any website you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised Privacy Policy on our website and update the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us. We will investigate all complaints and take appropriate measures to resolve them.